The original name I came up with for the fictitious author whose cheap paranormal book sets the narrator off on his search on his hometown's own unpleasant little mystery was C.B. Colby. I was modeling off a vaguely remembered author who'd written a book very much like the Compendium of the Strange, which had been something a favorite of mine in my childhood. As I was writing, I did some checking and found the author I was thinking of was...
Well, naturally, I blame the whole thing on my rather good, if still imperfect memory, and Mr. Colby's very memorable name. In my story, "C.B. Colby" became "C.M. Morley", and that was that.
But yeah, it was a bit creepy.